Thursday, July 17, 2008

SOTHYS

http://www.sothys-usa.com/


The Company
In 1946, Sothys was a beauty institute in Paris, where a list of exclusive customers enjoyed fine French products created by Dr. Hotz, a medical biologist.
In 1966, the Mas family acquired the Sothys Institute, already installed on the Rue du Faubourg Saint-Honore in Paris. Mr. Bernard Mas, Chairman, then decided to add to the beautiful Sothys range and increase its availability.
Mr. Mas devoted himself to setting up distinctive export markets for Sothys products. From then on, Sothys became a family concern with an international vocation.
Sothys then installed its main production, distribution and administrative facilities in Brive, towards the center of France. It is from here that Sothys' chemists, skin care specialists and marketing personnel worked to fill the life-long dream of the Mas family.
In the late 1970's, Sothys opened the doors to the United States market. Here, under the direction of an esthetician, Mr. Christian Garces, Sothys continued its mark of excellence by bringing its French traditions to the American woman.
Today the company enjoys a profitable and large market share. The commercial dynamism of the company, along with an experienced and efficient team, make Sothys a bright star in the industry.
Sothys in Motion
60 years after its creation, Sothys is stronger than ever, with distribution to over 100 countries worldwide making it one of the premiere professional skin care product lines ever.
Brought to the United States some 25 years ago by Christian Garces, Sothys became an instant hit for estheticians looking for a professional, results- oriented product line. Over two decades later, it continues to be the forerunner in an extremely demanding industry. Much of Sothys' success is due to its focus on education. Not content to simply sell its products, Sothys offers continuous, complementary education to estheticians and therapists who want to learn not just about the products, but about the industry in general. At the Sothys Institute in Miami, and at regional Sothys offices across the Nation, classes are offered, with topics ranging from hands-on body workshops to cosmetic chemistry.
Of course, the products themselves are the stars in the Sothys constellation. From creation to roll-out, the focus is always on results. It may look good, smell good and feel good, but if it does not "work", it will not be found in the Sothys line. It is this dedication to creating the best professional skin care products in the world that has lead to a huge following by professional estheticians. After all, their business depends on offering their own clients immediate, discernible results. With Sothys, they know they can give them.


Legend of Beauty

Sothys, the brilliant and precious star shone brightly throughout the skies, grasping the awe of the people in Egypt on clear blue nights.
She was the most beautiful and luminous star of them all. Her unique distinction, unlike the other stars, captured the admiration and fascination of all men.
Sothys' temptations of passion were unique and she surpassed all immortal beauty. Yes, even more beautiful than the Goddess Venus.
The great God, Saturn, during his course of celestial adventures, discovered the innocent and precious star.
Marveled by her appearance, he was entrapped by her passion and madly enveloped with her unique beauty.
Venus, Saturn's lover, filled with fires of jealousy and out of vengeance destroyed the delicate and innocent star
For many centuries, the Universe was deprived of the luminous star. The saddened Saturn, torn with grief, filled the lands with his tears of sorrow for many days. It then rained for 40 days and 40 nights. Could it have been Saturn's grief that created the Great Floods ...?
And so, in response to Saturn's beloved loss, the brilliant Sothys returned to us, as a new star reigning over the Universe. Her gentle rays sweep over the lands and heavens radiating her beauty and magnetism to all women and men over the world .. Forever..


Philosophy

Ever since Sothys started specializing in extraordinary treatment concepts and products, it has done so in a simple, easy to understand fashion. We believe that even the most sophisticated high tech ingredients and delivery systems are not effective if the skin isn't properly cleansed and prepared. As a result, the following represents our treatment philosophy. Also, please keep in mind that professional facial treatments in the salon are vitally important but still don't hold a candle to the importance of proper home care.
The simple fact is that no matter how great the treatment is in the salon even if on a weekly basis, the home care routine the client performs twice daily, 60 times a month, is even more important. An esthetician must ensure that the client is on the proper home care routine, not just for the sake of sales and income, but to support and solidify the effectiveness of the salon treatments.
When a client uses this product and that product at home, on a hit and miss basis, the possible results are hindered. We urge our clients to follow our home care recommendations, whether purchased as a set immediately after the first treatment or over a month's period of time, the ultimate success of treatment is dependent on the continuity of product usage, return salon visits, and personal concern and interest on the part of the esthetician. The Sothys routine is simple,easy to begin within a reasonable budget and yet offers great room for growth and adaptation with client experience.
The line can simply be divided into three major categories: Basic Care, Specialized Care and Intensive Care. Our treatments include the basics, specific salon treatments normally not retailed, and then a group of highly sophisticated Institute Treatments that allow for unsurpassed skin appearance rejuvenating effects. Additionally, the home care products follow this simple concept. First we have one eye make-up remover, 4 cleansers and lotions (or toners) for the four basic skin types: normal combination, dry/dehydrated, sensitive, oily/acne. For further deep pore cleansing and exfoliation, we offer the world renowned Desquacreme and Gommage Peel along with a Morning Washable Cleanser. We then divide the line into 2 major groups of day/night cremes, masks, serums (ampoules for salon use): (1) Basic based on the four basic skin types along with a special range for redness; (2) then four more specialized groups for Hydration, Firming, Oxygenating and Aging Skin.
We then offer the ultra important group of Intensive Care products which coincide with our exclusive Institute Treatments as well as other specific issues.
To finish out the complete line, Sothys offers a full range of sun care, body care, bust care, and make-up products. The make-up line offers the best of French great skin care including a treatment ingredients, protectants, hydrators, and beautiful Parisian color stories.

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